Designing Piins - Object and Issues –

“ Design refers to the will to interpret the meaning of human life and existence through the process of making things”.

Kenya Hara

During Piin’s” stealth mode period” It is an interesting challenge to talk about the design of something without revealing the details of the actual object. But every design is based on interpreting how to make certain functionalities as easy to understand and accessible for their intended users. Talking about Piins’s ideas and philosophy is a good start for the conversation as it is the basis for every design decision made regarding the user interface and structure of the site itself.

We’ve decided to start by approaching this discussion by talking about few common user pains that Piins addresses - When Piins comes out of it’s stealth mode we’ll be able to reveal more details on the solutions we’ve come up with.


1) Frustration - “I like this site, how do I remember it and how can I comment on it?”-
When browsing the Internet you often find information that interests you, it might be a paragraph, a sentence, a photograph or just anything that you would like to remember, find again, comment on, share etc. while keeping it in the context of the original page. You can always bookmark the page but then it can still be a hassle finding it again within it.

We believe in helping the user gain that flexibility with the information he finds. We believe in convenience, being able to communicate, share and above all saving our precious lifetime not having to deal with repetition.

2) Limitedness - “I have 3 computers: at home, a laptop and at work… How can they share the same Internet data?”-
It’s a hassle having to export your bookmarks and reinstall them every time you change computers. There are a lot of sites out there that give you the chance to gather information such as bookmarks, favourite blogs etc. but users have to go to a specific website to access that content which breaks up the browsing experience. We like mobility and accessibility and assume so do most other people.

3) Perceived Privacy Threats - “Which of my private data is floating in the Web? How secure is it?”-
Big brother always feels to be standing right behind your shoulder, especially these days when we enter so much information about ourselves online. Even worse, this information is potentially trackable by “other users” We are becoming more paranoid about who is accessing our personal data. We don’t like privacy threats and we don’t’ like being watched.

4) Time - “I rather have the best search results rather than many!”-
The future of the Internet as we see it is about user helping user. It’s about being able to communicate with other users and being able to voice our opinions whatever they may be. Keeping those thoughts and ideas either private, for our own use or sharing them with others that might benefit from them. Having other users with similar interests to help us find what we are looking for would be ideal.

The design solutions for Piins called for simplicity. The elements involved had to be visible but not obtrusive. Their structures, colours and shapes should not compete with other visible elements but exist in harmony with the other content. There where many design challenges facing us when we started Piins and there are still many more to come, most required a whole new way of thinking.

We are creating something new and revolutionary but we have to make it comfortable for people to be able to use it straight away without having to learn something new. While sitting in the comfort of familiarity we can start browsing the unknown and have some new surprising, pleasurable experiences.

We are here to try to make life better and we hope you will enjoy.